One of the best things about LinkedIn is that the community has such a diverse range of professional opinions and resources that you can mine when you’re searching for guidance. It was logical then for the team at SENS to refer to what @Steve Sammons had to say on the basics of developing a positioning statement for our company’s new brand identity. We figured that he didn’t become Vice President for Strategic Initiatives at LinkedIn for being a dummy on the subject, hey.
So paraphrasing what Steve said came down to this:
For (target audience), (brand name) is the (frame of reference) that delivers (benefit/point of difference) because only (brand name) is (reason to believe).
And now here were are at REACH HIGHER, because with Steve’s recipe we can tick off on all the bracketed points, kick our feet up on the table and feel a little smug at working around the frustration of ‘what the heck can we say?’
Plus, we like it.
Reach higher is not only aspirational its functional to SENS solutions that save organisations loads of energy and associated costs. Reach your targeted savings goals, reach increased profit margins, reach corporate sustainability objectives….you get where I’m going with this right?
Now reach out.
I want to talk to you about #changingtheconversation in energy management.